Food packaging is becoming increasingly important
Why do you say that? Let's briefly look at a few statistics -
the covid pandemic brings steady growth in online orders
According to Valuates Reports, the total global online food delivery market is forecast to reach $128.5 billion by 2027 ($80.37 billion in 2020), growing at a 6.5% annually.
According to a report by Statista in 2021, total global online food delivery revenue in 2021 was $270.317 billion, and this figure is expected to reach $312.153 billion in 2022 and $401.391 billion by 2025.
As we mentioned in our last post, yelp data shows a gradual recovery in outdoor dining, but it cannot be ignored that online orders are still as promising as ever.
Fifty-three percent of adult consumers say that take-out food, or take-away meals, are an essential part of their current lifestyles.
Takeaway packaging is critical to online orders
According to Upserve, the meal with the largest increase in online orders in 2020 was seafood (17%), followed by sandwiches and wraps (14%), steak (8%), salads (7%), pasta (6%) and burgers (6%).
Undoubtedly, in addition to the fast food category, seafood, steak and pasta are a bit more demanding for packaging in order to ensure the taste and integrity of the meal.
On top of that, according to Paytronix, takeout guests spend an average of 21% more than take-out guests in-store. Higher spending on take-out orders, as well as increases in menu prices in 2022, will make guests demand more from their dining experience. Therefore, the impact of take-out packaging on the take-out dining experience is critical.
Takeaway packaging influences customers decisions
Again, let's look at a few more sets of data -
83% of young consumers don't mind paying a little more for eco-friendly packaging (Trivium Packaging, 2021)
67% of consumers believe that the recyclability of food packaging is important (Trivium Packaging, 2021)
58% of consumers prefer to buy food that (the packaging clearly states) is reusable or recyclable (Food Dive, 2020)
52% of consumers indicate that they would be more likely to repurchase food from a restaurant if the packaging was of high quality (The Paperworker)
90% of consumers will reuse the packaging of food (The Packaging Company)
40% of consumers will post photos on social media if the food packaging is branded or interesting (The Packaging Company).
Factors such as the quality of the packaging, brand design, whether it is reusable, and whether it is recyclable all influence whether a customer chooses a restaurant.
The advantages of branding takeaway packaging
Besides influencing customer decisions and attracting more customers, what are the advantages of branded takeaway packaging?
Free promotion
Every exposure of takeaway packaging is an opportunity to promote the restaurant brand.
From the time the take-out delivery man arrives at the store, to the entire process of the customer throwing away the packaging, there are countless opportunities for the packaging to be exposed to potential customers; if the take-out packaging is reusable, the opportunity for brand exposure increases even more, for example, customers carrying bags with the restaurant's logo and address to the supermarket, and customers reusing the restaurant's packaging to share food with friends and family.
Uniqueness
It goes without saying that take-out orders are dependent on the platform.
For restaurants, it is an important issue to stand out from a crowd of peers, so that customers are quickly attracted and will keep repurchasing.
Branding take-out packaging is the least expensive way to achieve differentiation, as it allows customers to have a deeper impression of the restaurant brand and helps the restaurant to leave a unique brand memory in the customer's mind, thus resulting in repurchases.
EZ100 specializes in customizing restaurant packaging to create a brand image and make it easier for customers to remember you! Whether it's a restaurant, takeaway store, dessert and beverage store or bakery, we can create a set of exclusive takeaway packaging according to customer needs to help your store stand out among its peer competitors.
1 to 1 professional consultant to create the most suitable custom package for you, patiently answer all questions during the custom service. All products are sold directly by manufacturers, with good quality and low price, and good source. Design team will design and layout according to your store name/logo for free, to your satisfaction. HD printing to ensure the quality of the picture.
Here are some customer samples
If you are interested in our customized products, you can call 888-611-0888, or add the Wechat number ez9295938066 for a quote. New users can also enjoy up to 10% discount on their first order of customization!
